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To Boost
Specialty Food Sales
Studies Are
Showing the First
Place to
Start...is At the End of
the Marketing Cycle
Ask
Us For a
Custom Quote - Just Click Here Now!
“70 Per
Cent of In-Store Decisions Were Made at the Point of Purchase in Supermarkets”
(from Point of
Purchase Advertising International (POPAI) Consumer Buying Habits Study)
“Shopper
insights research shows that, for many products, 50% or more of
purchases and brand choices are decided on right in the store”
This is according
to Joel Rubinson Chief Research Officer at the Advertising Research Foundation
"The
Point of Purchase Tag or Point of Sale Tags are ideally suited to
make your retail products stand out where it really counts...when the
customer is about to make a purchase decision. Available in an
assortment of tag sizes, shapes, designs and colors...your
products are sure to get noticed first and selected for purchase".
Advertising
messages are taking more and more forms – but one thing many
marketers are focusing on more is motivating the buyer inside the
store – at their closest point to making a decision. And
research is showing that a greater selling opportunity occurs right
at the point of purchase.
Researchers have
found out that "advertising generally loses its potency rapidly
after exposure...called recency" - (from a Report to the Point
of Purchase Advertising International by Doug Adams of Prime
Consulting Group). So it's clear, the closer your message is
delivered to when a consumer is ready to make a decision, the more
effective it's going to be.
More Shopper
Insights Studies Found the Importance of Selling Messages at the
Point of Purchase
According to the
Advertising Research Foundation this finding of 50% or more of
purchases and brand choices being decided right in the store is
supported by “...numerous shopper insight studies .... "(e.
g. Point of Purchase Advertising International - POPAI, Ogilvy Action).
Now Specialty
Foods and and Beverages Can Look to Boost In-Store Sales
The following are
just some of the Specialty Items that can benefit from raising the
visual impact at the shelf, at the time a consumer is making their decision
-
Specialty Foods
- Specialty
Coffee
- Specialty
Drinks
- Private
Label Specialty Foods
- Private
Label Specialty Coffee
- Private
Label Specialty Drinks
These 6 Custom
Choices to Boost Point of Sale Impact Have Made The
Point-of-Purchase Tag
The Choice of Many Large Companies
Companies like
Pine Sol®, Heineken©, Dove Anti-antiperspirant®, Trader
Joe's® and Green Mountain Coffee® all use one or more of the
custom versions.
(Click
the Underlined Links Below to See How
Companies
Are Applying Them to Boost Sales)
The
Point of Purchase Tag
 To
Make Any Product Stand Out
“Attracting
consumers' visual attention at the point of purchase strongly
influences consumer choices” according to a study by the
respected Wharton Business School. The Point of Purchase Tag is
“connected” stylishly right to your product –
delivering the “visual lift” the Wharton Business School
Study found to be so important at the Point of Sale.
You can use The
Point of Purchase Tag to enhance brand identity, labeling,
point-of-purchase coupons, direct marketing promotions,
cross-merchandising, product identification, country of origin or UPC
code labeling for almost any product. Special features including
digital or flexographic printing, scented elastomers, variable data
printing, and writable coatings. Click
now to see the numerous possibilities available to you.
View The Point of Purchase Tag Size Charts: [Chart1] [Chart
2] [Chart
3]
The
Point of Purchase Note Tag
 To
Make Any Product Stand Out
If you're selling
office supplies, inventory management, product identification, and
color coding products, The Point of Purchase Note Tag is another
custom option designed for these products. With our writable coating
The Point of Purchase Tag turns into a Point of Purchase Note Tag.for
writing upon. It's available in bulk or retail packaging. Click
here to see it working and for more ideas.
View The Point of Purchase Tag Size Charts: [Chart1] [Chart
2] [Chart
3]
The
Point of Purchase Band Tag
 To
Make Any Product Stand Out
If you're dealing
with Bundling and Labeling – The Point of Purchase Band Tag is
both a band and elastomer in one piece. It can handle those large
diameter products – the ones that can be difficult to tag or
label. And again, you'll be giving your product a “visual
lift” with the choices in color, type fonts and message you can
print on it. Click
to see samples and get ideas to make it work for you.
View The Point of Purchase Tag Size Charts: [Chart1] [Chart
2] [Chart
3]
The
Point of Purchase Sample Tote Tag
 To
Make Any Product Stand Out
Want something
that will deliver a Sample – either hanging right on your
product – or standing alone? According to the Point of Purchase
Advertising Institute (POPAI) 74 percent of all purchase decisions in
mass merchandisers are made in store (POPAI 1997).
So what better way
to “deliver” to your consumers trial samples, mini packets,
gourmet chocolates, small candies/mints, promotional items, and more!
Custom dies, designs, and prototypes are available. Click
to see Actual Company examples for more ideas.
View The Point of Purchase Tag Size Charts: [Chart1] [Chart
2] [Chart
3]
The
Point of Purchase Thermal Transfer Tag
 To
Make Any Product Stand Out
If you have the
need to vary your product information on each tag, then Point of
Purchase Thermal Transfer Tags are the way to go. Tags are supplied
to you in convenient spools ready for Thermal Transfer printing.
Click
for more detailed information and to see samples.
The
Point of Purchase Machine Applied Tag
 To
Make Any Product Stand Out
If applying Point
of Purchase tags is too time consuming due to very high volumes of
products to tag, then you should consider the ease and benefit of
automatically applied tags. State of the art technology allows you to
maximize your tag application efficiencies and increase your bottom
line profits too.
Click
to learn more about automatically applied Point of Purchase Tags.
Advantages of
the Point-of-Purchase Tag to Get Stronger, Custom Messages to
Consumers When They're Ready to Buy
By adding a
striking, colorful custom Hanging Tag – one whose design and
message you have complete control over – you can expect to get
increased attention at this proven important decision point.
Flexibility in
Design Allows the Right Fit to Your Product
These Hanging Tags
come with a wide variety of choices – which gives you and your
design person the ability to further increase the positive impact of
your message – right when they may be comparing your product to
the competition.
Quality That's
Checked During Production Stages
The production
process is highly supervised – with “check” or proof
points built in. To help add further to the impact you'll be able to
make, our people will provide suggestions to help coordinate your
message, the design and the printing, and choice of inks to make sure
your results are optimal.
How You Can Get
The Answers You Need. . .
You can get
individual attention from us anytime – and if you'd like a
Quote just Click Here, or if you'd
like to learn more, feel free to Email us at the link below with your
questions. info@universaltag.com
Better yet, if you
want to discuss ideas to strengthen your Marketing message using any
one of a whole group of Point of Purchase Tags we offer – feel
free to call us toll free at 1-800-332-8247 and we'll be glad
to dig deeper into your own Marketing situation with you.
If you want to
find out more about the successful custom uses of these Tags that
others are using, we'd like to talk with you about that as well.
Either way, we've learned from over 80 years of making Custom Tags
that there are many ways to put together a Tag to get your product
more attention and sales – and by using the latest papers, inks
and procedures, sometimes money can be saved in producing it.
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